HAMMONDS LAW

HAMMONDS LAW

Digital identity for a long-serving Northland law firm.

Digital identity for a long-serving Northland law firm.

Art direction, UX & Digital design
Art direction, UX & Digital design

BACKGROUND

Hammonds Law is a Northland based law firm that has been operating for over 100 years. From a new identity to the complete restructure of the UX, the Hammonds personality has been brought forward to establish a digital experience that expresses Hammonds Law in the right way, to the right people.
Hammonds Law is a Northland based law firm that has been operating for over 100 years. From a new identity to the complete restructure of the UX, the Hammonds personality has been brought forward to establish a digital experience that expresses Hammonds Law in the right way, to the right people.

Identity inspired by the environment

Hammonds wanted to be seen as a local law firm and reflect it's heritage in the area and the community. Imagery from around the local area and community are used throughout the site to create a warm and familiar tone for users.

BaylysBeach
Dargaville Farm
Northland Tui

Colour palette

The colour palette is inspired from the imagery to invoke a sense of optimism and warmth. This is contrasted with cooler shades which bring a sense of formality and heritage to the overall visual style.

Hammonds Law Colours

Welcoming and informative

Incorporating warm imagery and an introduction with a focus on finding services and contacting their office, the homepage is minimal with clear CTA's to help users reach their goal quickly.

Hammonds Home Desktop
Hammonds Law Icons
Hammonds Home Mobile
Hammonds Nav Mobile
Hammonds Home Mobile
12_HammondsMobile

Modular page templates

To retain consistency across the various services and staff pages, a solid template structure was designed to allow for quick editing of existing pages and easy addition of new services and staff pages.

To retain consistency across the various services and staff pages, a solid template structure was designed to allow for quick editing of existing pages and easy addition of new services and staff pages.

Hammonds Law Services
Hammonds Law Services Mobile
Hammonds Law Services Mobile
Hammonds Law Services Mobile
Hammonds Law Services Mobile
Hammonds Law Services Desktop
Hammonds Law Services Mobile
Hammonds Law Services Mobile
Hammonds Law Services Mobile
Hammonds Law Services Desktop
Hammonds Law Services Desktop
Hammonds Staff Mobile
Hammonds Staff Mobile
Hammonds Staff Desktop
Hammonds Staff Mobile
Hammonds Staff Mobile
Hammonds Articles Desktop
Hammonds Articles Mobile
Hammonds Articles Mobile
Hammonds History Mobile
Hammonds Articles Mobile
Hammonds Contact Desktop

PROJECT DATE

2017

2018

2017

DISCIPLINES

Art direction, UX & Digital design

Art direction, UX & Digital design

Art direction, UX & Digital design

VIEW ONLINE

Project under construction

Project under construction

Jimbo White

© 2019 Jim Pachal. All trademarks belong to their respective owners. All rights reserved.