L&P

L&P

Typography for L&P’s Refreshingly Different campaign.

Typography for L&P’s Refreshingly Different campaign.

Typography & Illustration
Typography & Illustration

BACKGROUND

I was approached by DDB to put together typography and illustrations for a series of unique headlines for the L&P refreshingly different campaign. Supplied with the bottle and tongue elements, I created the typography based on the scamps.
I was approached by DDB to put together typography and illustrations for a series of unique headlines for the L&P refreshingly different campaign. Supplied with the bottle and tongue elements, I created the typography based on the scamps.

Lemony Flying Hedgehogs

Brief: An emphasis on lemon peel type for an attention grabbing first line, and finishing on a spiky hedgehog last line.

Lemony Scamp
Lemony Thumb
Lemony Thumb
Lemony Thumb
Lemony Thumb
Lemony Poster Full

Lemony Geyser goodness

Brief: Start with more of a scribbled text on paper vibe for the opening line, and finish with lemony geyser hit at the end.

Escaping scamp
Escaping thumb
Escaping thumb
Escaping thumb
Escaping thumb
Escaping Poster Full

Lemony Oasis

Brief: Hint of lemons at the start, an idyllic oasis as a centre line and finish off with eroded desert typography. Skull optional.

Oasis Scamp
Oasis Thumb
Oasis Thumb
Oasis Thumb
Oasis Thumb
Oasis Poster Full

Life Gave You Lemons

Life gave you lemons

Brief: Lemony rind type to start, followed by a swish hydroslide of lemon rind and juice. I added in the leaves for good measure.

HydroSlide Scamp
HydroSlide Thumb
HydroSlide Thumb
HydroSlide Thumb
HydroSlide Thumb
HydroSlide Poster Full

Popping Candy Down Your Wetsuit

Brief: Make an emphasis on the type looking blown up, like it's about to pop or explode with bits of rock candy around it. My favourite poster.

Candy Scamp
Candy Thumb
Candy Thumb
Candy Thumb
Candy Thumb
Candy Poster Full
Lemony Poster Full
Escaping Poster Full
Oasis Poster Full
HydroSlide Poster Full
Candy Poster Full

PROJECT DATE

2018

2018

2018

DISCIPLINES

DISCIPLINES

Typography & Illustration

Typography & Illustration

Typography & Illustration

Jimbo White

© 2019 Jim Pachal. All trademarks belong to their respective owners. All rights reserved.