OMF Markets
L&P
L&P
Typography for L&P’s Refreshingly Different campaign.
Typography for L&P’s Refreshingly Different campaign.
Typography & Illustration
Typography & Illustration
BACKGROUND
I was approached by DDB to put together typography and illustrations for a series of unique headlines for the L&P refreshingly different campaign. Supplied with the bottle and tongue elements, I created the typography based on the scamps.
I was approached by DDB to put together typography and illustrations for a series of unique headlines for the L&P refreshingly different campaign. Supplied with the bottle and tongue elements, I created the typography based on the scamps.
Lemony Flying Hedgehogs
Brief: An emphasis on lemon peel type for an attention grabbing first line, and finishing on a spiky hedgehog last line.
Lemony Geyser goodness
Brief: Start with more of a scribbled text on paper vibe for the opening line, and finish with lemony geyser hit at the end.
Lemony Oasis
Brief: Hint of lemons at the start, an idyllic oasis as a centre line and finish off with eroded desert typography. Skull optional.
Life Gave You Lemons
Life gave you lemons
Brief: Lemony rind type to start, followed by a swish hydroslide of lemon rind and juice. I added in the leaves for good measure.
Popping Candy Down Your Wetsuit
Brief: Make an emphasis on the type looking blown up, like it's about to pop or explode with bits of rock candy around it. My favourite poster.
PROJECT DATE
2018
2018
2018
DISCIPLINES
DISCIPLINES
Typography & Illustration
Typography & Illustration
Typography & Illustration
