OMF MARKETS

Re-establishing OMF Markets' digital presence in Australia.

Re-establishing OMF Markets' digital presence in Australia.

Art direction, UX & Digital design
Art direction, UX & Digital design

BACKGROUND

OMF Markets wanted to relaunch their digital presence in Australia and compete with the larger financial service providers in the digital space. The new site now has a refined UX, features a fully custom CMS, an integrated CRM and is optimised for their target audience.
OMF Markets wanted to relaunch their digital presence in Australia and compete with the larger financial service providers in the digital space. The new site now has a refined UX, features a fully custom CMS, an integrated CRM and is optimised for their target audience.

KEY INSIGHTS

Initial discussions and data insights revealed some vital statistics that were put forward and were key to the UX and wireframing stage.
Initial discussions and data insights revealed some vital statistics that were put forward and were key to the UX and wireframing stage.
70 Percent
65 Percent
58 Years

Restructuring the site architecture

The original site's architecture was difficult to navigate at best, and with the addition of new content and functionality, it needed to be refined. I audited the existing site's architecture, recognised pain points for new and existing clients and proposed a new and refined sitemap that included the new content and functionality. 

OMFSitemap@2x
02_OMF_Sitemap

Simplified homepage

The homepage has been simplified to bring the OMF services and key benefits foward and foremost to the target audience age bracket, while still having a solid structure that allows easy navigating for repeat visitors. With this the site is optimised to perform on older browsers, new browsers and devices.

OMF Home Desktop
OMF Home Mobile
OMF Home Mobile
OMF Home Mobile
OMF Home Mobile

Services refined

Every service page now clearly highlights the benefits of trading with OMF Markets in clean and succinct sections. OMF Markets platforms are also highlighted within the relevant service pages to educate users that OMF Markets are more than just a service provider, but also a provider of award winning trading platforms.

Every service page now clearly highlights the benefits of trading with OMF Markets in clean and succinct sections. OMF Markets platforms are also highlighted within the relevant service pages to educate users that OMF Markets are more than just a service provider, but also a provider of award winning trading platforms.

OMF Services desktop
OMF Services Mobile
OMF Services Mobile
OMF Services Desktop
OMF Services Desktop
OMF Services Desktop
OMF Services Desktop
OMF Icon set
OMF Services Mobile
OMF Services Mobile
OMF Services Mobile
20_OMFServicesMobile

Support for their customers

With a focus on making sure that their users are getting the support and access to the tools required to help them with their day to day trading, we created a suite of education tools and support pages to help users troubleshoot, navigate and trade smarter through their OMF Markets accounts.

OMF Tools Desktop
OMF Articles Mobile
OMF Articles Mobile
OMF Videos Desktop
OMF Video Mobile
OMF Tools Mobile
OMF Staff Mobile
OMF Contact Mobile

PROJECT DATE

2018

2018

2018

DISCIPLINES

Art direction, UX & Digital design

Art direction, UX & Digital design

Art direction, UX & Digital design

VIEW ONLINE

Project under construction

Project under construction

Project under construction

Jimbo White

© 2019 Jim Pachal. All trademarks belong to their respective owners. All rights reserved.