SHINE

Concepting an advertising agency's digital platform.

UX & Digital design

BACKGROUND

While contracting at Shine I was asked to rethink and concept their new agency website with a focus on their capabilites and design thinking. Using existing presentation decks as a content starting point, I created a full new site map and UX system for their new digital platform.

Content hierarchy

After being supplied simple presentation decks as a starting point for their new website, I collated, audited and arranged key content areas that could be broken down into pages and elements on the new site. From this content a new sitemap and wireframe prototypes were created.

Focusing on their thinking

Shine wanted who they are, their thinking and how they create value to stand ahead of their case studies. This resulted in an emphasis on "who we are and what we do" rather than "what we've done" on the homepage.

Minimal design elements

I refined and simplified the supplied infographics from the presentation decks and paired them with white space to create content blocks that were easily digestible in a single screen view.

Content hub

Shine wanted more than a simple blog; they wanted a content hub where they could share their thoughts and what inspires them with their clients, and, redistribute articles from sources onto their own website. The intention was to also have these articles posted through Shines social media channels automatically once published.