SHINE

SHINE

Concepting an advertising agency's digital platform.

Concepting an advertising agency's digital platform.

UX & Digital design
UX & Digital design

BACKGROUND

While contracting at Shine I was asked to rethink and concept their new agency website with a focus on their capabilites and design thinking. Using existing presentation decks as a content starting point, I created a full new site map and UX system for their new digital platform.
While contracting at Shine I was asked to rethink and concept their new agency website with a focus on their capabilites and design thinking. Using existing presentation decks as a content starting point, I created a full new site map and UX system for their new digital platform.

Content hierarchy

After being supplied simple presentation decks as a starting point for their new website, I collated, audited and arranged key content areas that could be broken down into pages and elements on the new site. From this content a new sitemap and wireframe prototypes were created.

Shine thumb
Shine sitemap

Focusing on their thinking

Shine wanted who they are, their thinking and how they create value to stand ahead of their case studies. This resulted in an emphasis on "who we are and what we do" rather than "what we've done" on the homepage.

Shine Home Desktop
Shine Home Mobile
Shine Nav Mobile
Shine Home Mobile
Shine Home Mobile

Minimal design elements

I refined and simplified the supplied infographics from the presentation decks and paired them with white space to create content blocks that were easily digestible in a single screen view.

I refined and simplified the supplied infographics from the presentation decks and paired them with white space to create content blocks that were easily digestible in a single screen view.

Shine What we do Desktop
Shine What we do Mobile
Shine What we do Mobile
Who We Are Desktop
Who We Are Mobile
Who We Are Mobile

Content hub

Content hub

Shine wanted more than a simple blog; they wanted a content hub where they could share their thoughts and what inspires them with their clients, and,  redistribute articles from sources onto their own website. The intention was to also have these articles posted through Shines social media channels automatically once published.

What Interests Us Desktop
What Interests Us Mobile
What Interests Us Mobile
Blog Single Desktop
Blog Single Mobile
Blog Single Mobile

Bigger is better

The case study pages are bold and confident, letting Shine's work come forward and foremost without fuss or clutter.

The case study pages are bold and confident, letting Shine's work come forward and foremost without fuss or clutter.

Case Studies Desktop
Case Studies Mobile
Case Studies Mobile
Case Study Desktop
Case Study desktop

PROJECT DATE

2017

2018

2017

DISCIPLINES

UX & Digital design

UX & Digital design

UX & Digital design

VIEW ONLINE

Client rebriefed internal team

Project under construction

Client rebriefed internal team

Jimbo White

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