BACKGROUND

DDB ran a weekend long campaign for We Compost where food scraps became currency and needed some illustrations to promote it. I illustrated an A2 poster along with various other elements to build awareness for the weekend campaign. The campaign was a huge success and even won some awards.

Exploration

Initial sketches varied in style but I knew I wanted to produce vector artwork for the final piece. After putting together some ideas I narrowed it down to one style to use throughout the duration of the campaign.

Custom typography

To give the illustration a sense of movement and character, I decided to hand draw my own type for the headline text.

Additional assets

I created additional illustration elements for the day which were used from coffee cups and bags through to social posts and flyers.

PROJECT DATE

DISCIPLINES

© 2019 Jim Pachal. All trademarks belong to their respective owners. All rights reserved.