Project 07 of 10

Establishing OMF Markets' digital presence in Australia

Client: OMF

Role: UX & UI Design

Year: 2018

I led the design and co-produced the new OMF Markets Australian website. This involved collaborating closely with the co-producer and developer to gather user data, conduct interviews with the Australian OMF team, and create wireframes and final designs for stakeholder approval. We managed timelines and estimates effectively to deliver the project on time and on budget.

Restructuring the site architecture

The original site's architecture was challenging to navigate, and the addition of new content and functionality necessitated refinement. I audited the existing site, identified pain points for both new and existing clients, and proposed an improved sitemap that seamlessly integrated the new content and functionality.

Sleek and informative

The new homepage boasts a high-end look that reflects the performance of OMF portfolios and their digital products. It features a minimalist design with clear CTAs to help users achieve their goals quickly.

Refined value proposition

Every service page now clearly highlights the benefits of trading with OMF Markets in clean and succinct sections. OMF Markets platforms are also highlighted within the relevant service pages to educate users that OMF Markets are more than just a service provider, but also a provider of award winning trading platforms.

Results

01

Designer and developer delivering the new site

03

Months from briefing to live site launch

226

Screens designed across desktop and mobile

37.6%

Increase in lead development since new site launch