Project 09 of 10

Reimagining advertising agency Shine's online experience

Client: Shine

Role: UX & UI Design

Year: 2017

While contracting at Shine, I was tasked with reimagining their new agency website, focusing on showcasing their capabilities and design thinking. Using existing presentation decks as a content foundation, I developed a comprehensive sitemap and UX system for their new digital platform for stakeholder approvals.

Content hierarchy

After being supplied simple presentation decks as a starting point for their new website, I collated, audited and arranged key content areas that could be broken down into pages and elements on the new site. From this content a new sitemap and wireframe prototypes were created.

Focusing on their thinking

Shine wanted who they are, their thinking and how they create value to stand ahead of their case studies. This resulted in an emphasis on "who we are and what we do" rather than "what we've done" on the homepage.

Minimal design elements

I refined and simplified the supplied infographics from the presentation decks and paired them with white space to create content blocks that were easily digestible in a single screen view.

Big and bold

The case study pages are bold and confident, letting Shine's work come forward and foremost without fuss or clutter.